How Digital Advertising Drives In-Store Sales
Nov 2024 – Feb 2026 net sales across all channels
Ad spend scaled from €0 to €15,000/month as revenue grew 3x
When we run digital ads, we don't just drive online sales. We see a measurable lift in foot traffic and in-store (POS) purchases. This is The Halo Effect — digital advertising creating a ripple that extends far beyond the click.
Monthly revenue by channel – In-Store (POS) includes all in-store and draft order transactions
Incremental growth from digital advertising — both online and in-store, above pre-ad baseline
Online went from €0 to €210k. In-Store (POS) grew €170k above baseline. Both driven by digital ads.
Combined spend of €94,930 split across two platforms
€94,930 total investment across Google and Meta